Local Search Marketing

Local search marketing (LSM) is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. A local search marketing strategy (LSMS) is all about putting your business on the map in local searches when customers are searching for a business like yours. Here at Luminous LA PR, we specialize in LSM and LSMS. Our Search Engine Optimization (SEO) consultants work directly with you and your brand to develop a successful strategy. 

Our LSMS is broken down into three stages:

  1. The Fundamental Stage 

  2. The Core Stage 

  3. Major Stage 

1. The fundamental stage covers the following: 

  • Guidance Compliance - following and maintaining all Google My Business (GMB) guidelines and optimization of GMB

  • Website Authority - a combination of backlinking techniques to high domain authority websites.

  • Website Quality - the quality of a website is determined by multiple factors including but not limited to website loading speed, structure, rendering, and free of malicious elements.

  • Website Optimization - Following SEO guidelines and client/server-side SEO work and maintenance. 

2. The core stage covers the following:

  • NAP Consistency - the Name Address and Phone Number are also referred to as (NAP).

  • Nap Breadth - how your NAP is spread out across the web on structured and unstructured citations.

  • Review Acquisition Strategy - over 90% of consumers read online reviews and over 60% say it influences their trust in a business.

3. Major Stage 

  • Publishing Strategy - a strong focus on producing consistently high-quality, rich, and engaging content.

  • Competitive Edge - a unique effort for each business, based on discovering unique opportunities competitors have not explored.

4. 4. The fourth stage incorporates aspects of our full SEO strategies (refer to services for more information)

Let our SEO consultants help your brand and you implement a successful LSMS plan. Contact us today.