Four Reasons to Choose Luminous LA PR for your Press Release Distribution 

1. Newswires + Guest Posting = Visibility 

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A press release aka news release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. Press release distribution is the process of circulating or seeding out your press release to journalists and members of the press. Free press and free press release distribution services are available but are limited services. Press release distribution is usually offered in scalable pricing based on a brands needs. Press releases are distributed to a news agency aka newswire that sends the news to media outlets. PR companies dealing in newswire distribution prepare and distribute a brands news to the wires.  These newswires are Reuters, Associated Press, United Press International, etc. Distribution to these wires is limited to verified members, the most well-known being CISION. Around 90% of newswire services utilize CISION for distribution. At Luminous we utilize a variety of wires including CISION and independent newswires across the U.S. Our distribution services offer more depth by utilizing the nationwide newswires and the many independent newswire networks.

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Press releases are labeled as such across major news sites. Visibility is what a press release creates for your brand, brand authority and domain authority is created with strategic guest posting. To differentiate between organic posts and stories coming across the wires, news sites have them labeled accordingly. This is important for backlinking and domain authority. Google needs to differentiate between a press release coming across the newswire onto major news sites and when a journalist or guest editor posts to the news sites. When a journalist or guest editor post your brand in a story onto a major news site this creates more weight than the wires placement. The reason for this is that guest posting is a more direct relationship between journalist and publicist. It is also more organic. Guest posting creates weight for a website with backlinks. 
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2. Real Writers 
All press releases distributed by Luminous are edited by our staff of writers. Press release writing is an art form and when it is refined to be concise it becomes a skill. Our writers are highly skilled at writing concise press releases. An often overlooked aspect of press releases is the format. Certain media outlets require a specific format for their publications. The press releases we distribute are not only concise but formatted to the media outlets targeted. 

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We do a lot more than just send a press release across the wires. We get results focusing on search engine optimization (SEO) and Conversion Rate Optimization (CRO) for your release and weighted hyperlinks in the release. Press releases are often advertised as great for SEO but this isn't always the case. A lot of the services on the market allow brands to just submit a ready written story for distribution. This seems like a convenient option but it is fruitless for SEO. SEO requires a good copywriter to do a complete analysis of you and your competitor's digital brands combined with various SEO tools to copywrite an article that is optimized and converts. 
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